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If Looks Could Kill...

Updated: Dec 22, 2020


The eyes of a predator, the hunter's gaze that signals an imminent pounce ahead...



The stare of the cheetah, the fastest of all land animals. If a cheetah was staring at me this way, I'd say that I would run, but as a human it would be impossible unless I had technological assistance, and even then, it's a maybe that I would get away in time. A cheetah can reach speeds of up to 70 miles per hour, accelerating from 0 to 60 in around 3.5 seconds.


Cheetahs are mostly found in Africa, with the exception of a small population in Iran. They live in open areas, such as the African grasslands and savanna. Cheetah's contribute to population control, hunting gazelles, impala, guinea fowl, and hares. This maintains balance in the food chain and ecosystem, instead of allowing the prey to consume too much vegetation to the point of stripping the soil of its nutrients. They are also part of the process of natural selection and evolution, hunting the slowest, least developed animals so that the genetics of the prey remain strong and stable for future generations.


The eyes of the cheetah in this painted piece of clothing is intended to draw our attention to our personal power. It is intended to feel strong, indicative of independence and fearlessness.


As cheetah's are an endangered species, 10% of the sale of this item will go to the Cheetah Conservation Fund in Namibia, a country in Southern Africa close to my heart, also home to 25% of wild cheetahs.


Did you know that the fashion industry is the second leading greatest freshwater polluter in the world? This clothing is part of a larger collection I have created to reflect this. This is often the result of overproducing fashion items. Consequently, in reflection of the Sustainable Development Goals of the Paris Agreement to reduce climate change, the concept was born to rethink, recycle and reuse second-hand clothing. Creating fashionable, unique items from items you may have not considered worth purchasing. The intention is to create a win-win situation, an environmentally conscious way to reflect your unique personality through your clothes. It is not only a unique statement piece, but also a way to support the fight against climate change through fashion.


Photos taken by various members on the Namibia 2010 World Challenge Expedition


The problem isn't with predators. The problem is with humans. We have to change the way we think and behave. - Dr. Laurie Marker, Executive Director, Cheetah Conservation Fund.


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